Neuroscience as a part of business analytics
Event ended
Seminar speaker Kirill Shpara - Head of Marketing Research Group at Yandex.Market
Stockholm School of Economics (MBA) / St. Petersburg University (PhD)
We will talk about use-cases in Behavioral economy and how we utilize Eye-tracking, Brain-scan and the rest of the neuroscience methods in market research & business analytics.
We will discuss cases:
1. Mobile eye-tracker and how it can help business in-store (beer cases with Nielsen)
2. Shelf design optimisation and Neuroscience (NeuroFocus case)
3. Commercials and neuro-methods (how Nielsen help dog shelter with advertising)
The link to the seminar will be available after registration.
Registration form
Date
30 September
11:00
Address
Мероприятие пройдет в онлайн формате на платформе Zoom