Lecture "Neuromarketing: the latest prospects for predicting consumer behavior"

On April 29, Anna Shestakova, Director of the Center for Neuroeconomics and Cognitive Research, gave a lecture jointly with the Arche Center.

The topic of the lecture is Neuromarketing: The Latest Prospects for Forecasting Consumer Behavior. Anna Shestakova spoke about the origin of this synthetic discipline and the development of tools for assessing cognitive states, preferences and consumer perception.
Lecture "Neuromarketing: the latest prospects for predicting consumer behavior" (HSE)