Toffee and Risk: Scientists Discover Why People Who Crave Sweets Make More Impulsive Choices
Having a sweet tooth may be linked not only to eating habits but also to the way people make decisions. Researchers at HSE University have found that people with a preference for sweet foods tend to behave more impulsively—not because they want immediate rewards, but because they are less willing to tolerate uncertainty. These findings may help improve treatments for addiction. The study findings have been published in Frontiers in Psychology.
Scientists Discover Why Some People Wore Masks During COVID-19 While Others Did Not
Why do some people voluntarily follow new rules while others ignore them? Researchers at HSE University have found that the answer lies not so much in people's willingness to cooperate, as previously believed, but in their ability to empathise with others. Empathy proved to be the strongest predictor of whether people chose to wear face masks voluntarily during the COVID-19 pandemic. The findings have been published in Frontiers.
When Looking at Their Own Faces, Men Forget Everything
In an experiment involving 15 healthy men, scientists at HSE University investigated how different phases of the cardiac cycle influence the excitability of the motor cortex when participants viewed either their own photograph or the faces of strangers. The researchers found that when participants looked at their own image, the brain’s response to signals from the heart was weaker, meaning that the influence of cardiac activity on the motor cortex decreased. This finding came contrary to expectations, as self-focused attention was thought to enhance the brain's sensitivity to internal bodily signals. The study has been published in Frontiers in Signal Processing.
Scientists Show That Peer Influence Can Be as Effective as Expert Advice
Eating habits can be shaped not only by the authority of medical experts but also through ordinary conversations among friends. Researchers at HSE University have shown that advice from peers to reduce sugar consumption is just as effective as advice from experts. The study's findings have been published in Frontiers in Nutrition.
Scientists Uncover Why Consumers Are Reluctant to Pay for Sugar-Free Products
Researchers at the HSE Institute for Cognitive Neuroscience have investigated how 'sugar-free' labelling affects consumers’ willingness to pay for such products. It was found that the label has little impact on the products’ appeal due to a trade-off between sweetness and healthiness: on the one hand, the label can deter consumers by implying an inferior taste, while on the other, it signals potential health benefits. The study findings have been published in Frontiers in Nutrition.